The web design of their Online business; and/or
	Their marketing efforts to drive more traffic, to the exclusion of all else. Before you focus on new ways to bring more visitors to your Web site, or how impressed they will be with web design once they get their, you should first think about what is your web site's primary goal. In other words, what are you trying to do with all those people visiting your site? Unfortunately, most business owners give little consideration to this most fundamental aspect of marketing. Instead, they blindly entrust the creation of their web site to:
	A web designer- who usually comes from an art background , and/or
	A Search Engine Optimizer- who usually is the designer or a programmer. Neither usually have a marketing background, or more importantly the knowledge of how to develop an Online Business and a Web site that sells. People may be momentarily impressed by an aesthetically appealing Web site, but without a mechanism for knowing how to:
	Develop an Online Business;
	How to lead visitors to collect leads and converting those leads into paying customers,

Your site will never realize its full potential unless you find a designer who understands both the principles of good design and marketing; then you're way ahead of the game. If you're not so lucky, then it's up to you to work with your designer to implement good marketing practices within your Web site.

To capitalize on the new economy first requires understanding of it. Many companies today are run by individuals born in the pre-PC generation. Even those that grew up with computers find it difficult to stay abreast of rapid technological changes.

One of the main reasons businesses choose the cheap approach to their website is the 'sell, sell, sell' tactic approach by eager technical sales people.