Online Business Development
Analysis (OBD Analysis) !
The majority of online businesses fall into the
trap of focusing on:
 |
The web design of their Online
business; and/or
|
 |
Their marketing efforts to drive
more traffic, to the exclusion of all else.
Before you focus on new ways to bring more
visitors to your Web site, or how impressed they
will be with web design once they get their, you
should first think about what is your web site's
primary goal.
In other words, what are you trying to do
with all those people visiting your site?
Unfortunately, most business owners give little
consideration to this most fundamental aspect of
marketing. Instead, they blindly entrust the
creation of their web site to:
|
 |
A web designer- who usually
comes from an art background , and/or
|
 |
A Search Engine Optimizer- who
usually is the designer or a programmer.
Neither usually have a marketing background, or
more importantly the knowledge of how to develop
an Online Business and a Web site that sells.
People may be momentarily impressed by an
aesthetically appealing Web site, but without a
mechanism for knowing how to:
|
 |
Develop an Online Business;
|
 |
How to lead visitors to collect
leads and converting those leads into paying
customers, |
Your site will never realize its full potential
unless you find a designer who understands both
the principles of good design and marketing; then
you're way ahead of the game. If you're not so
lucky, then it's up to you to work with your
designer to implement good marketing practices
within your Web site.
To capitalize on the new economy first requires
understanding of it. Many companies today are run
by individuals born in the pre-PC generation.
Even those that grew up with computers find it
difficult to stay abreast of rapid technological
changes.
One of the main reasons businesses choose the
cheap approach to their website is the 'sell,
sell, sell' tactic approach by eager technical
sales people.
|